Bruce Hanavan

Bruce Hanavan

Founder & President

“For over a decade, we’ve successfully automated Fortune 1000 companies.”

Bruce Hanavan, Direct Commerce’s Founder and President, is a veteran leader and industry innovator with an extensive background in technology, sales, and marketing.

Bruce founded Direct Commerce in 2000, intent on making customers’ lives easier. During the company’s inception, Bruce conducted deep customer interviews that laid the ground for the design and development of Direct Commerce’s  unique P2P platform. That platform today helps customers achieve their business goals, delivering millions of dollars per year in savings while allowing companies to focus on their core business needs.

Under his 13-year tenure, Direct Commerce has closed deals with many Fortune 500 companies, including The Home Depot, Eli Lilly and Company, Merck Corporation and Sun Microsystems (now Oracle Corp.).

A long-time entrepreneur, Bruce was previously President and Founder of Cohesive Systems, which he sold in 1996.